Break The Ice

About Break The Ice

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About Break The Ice

In other words, there is no magic “engagement” button. There are tools, expertise and an operator willing to put both to work.

For existing Splash Tech partners, “different” is not supposed to mean disruption. Maintaining the company’s products, expertise and relationships was a central consideration during the transaction.

“For all of our customers, it’s been and will continue to be business as usual,” Wilson says.

About Break The Ice

Premier League clubs are prohibited from any form of gambling front-of-shirt sponsor, after a voluntary ban came in from the start of the 2026-27 campaign.

But Entain found 11 of the current 20 Premier League clubs still hold sponsorship or advertising arrangements with operators that don’t hold a UK licence, up from the government’s estimate of eight.

The deals include sleeve sponsorships, stadium branding and training kits.