Hopi Star-Voice Chat Party

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Spotlight Sports Group has expanded into the games vertical for the first time through a collaboration with the supplier Engage Games.

Announced on Thursday, the strategic partnership will grant Spotlight’s network of global sportsbook operators access to Engage Games’ bespoke games, each built collaboratively with Spotlight’s partners.

It marks Spotlight’s first expansion into gaming, combining the company’s global product and content distribution with Engage Games’ platform and track record in free-to-play and pay-to-play games.

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“That dual value is really the point of the deal,” he explains. “Owning a leading local operator gives us direct, ground-level insight into regulatory developments, player behaviour and payment infrastructure across several African markets, insight that is very difficult to build from the outside.

“Over time we expect that knowledge and local presence to help us open conversations with other operators looking to enter or expand in Africa, in the same way our historical B2C experience in Europe underpinned our platform proposition there.

“So this is not an either/or. It is a B2C acquisition that we expect to strengthen our B2B pipeline on the continent.”

About Hopi Star-Voice Chat Party

Entain emphasised offshore operators do not employ the same player protection measures and anti-money laundering standards that licensed companies must.

The company also highlighted its own research that suggests over 80% of consumers cannot “confidently distinguish” licensed operators from unlicensed ones.

Stella David, Entain’s CEO, called for the government to move ahead with the ban immediately, arguing clubs were already aware of the planned changes.