Limerick Lightning

About Limerick Lightning

It is said that all great poker players have an exit strategy, and that theory should hold for all those who bring the game to fans and players, too. Calvin Ayre has been at the personal and professional forefront of poker coverage for many years.  

For so long, CalvinAyre.com has been a beacon in the poker reporting landscape but as the outgoing incumbent of this position of privilege, I haven’t been at the centre of this role for so long as to claim anywhere near all the credit.  

A huge thanks for his outstanding reporting on this site should go to Lee Davy, who for many years, brought poker to life on Calvin Ayre. I personally owe a huge debt of gratitude to Lee for the efforts he made in not only making me feel so well prepared to take up the mantle when he moved on to pastures new, but in establishing the Calvin Ayre brand so well for so many years within the poker world.

What is Limerick Lightning?

Bet365 noted the impact of the UK government’s near doubling of the remote gaming duty, which increased from 21% to 40% on 1 April this year.

Additionally, a new remote betting duty is set to come in from April 2027, which will raise the effective tax rate on all sports betting products except horse racing from 15% to 25%.

Several other operators have responded to the UK tax hikes by announcing shop closures.

What is Limerick Lightning?

There are also strategic questions around dependence on AI providers.

Cubeia is currently heavily reliant on Claude, and Grenstad questions what could happen if AI providers raise prices or if quality changes. For now, however, Grenstad sees the uncertainty as something Cubeia can learn to manage.

“We’re confident that the question marks will be solved as we work through them. We’ll see the problems, learn how to manage them, and adapt.”