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Kesitilwe says the AiA also wants to develop a clearer picture of problem gambling across Africa and use that evidence to support engagement with governments and policymakers.

“We also, from the point of view of the Alliance, intend to do Africa-wide studies around prevalence of problem gambling in different markets, obviously working with regulators and associations,” he says.

Alongside this, the AiA wants to use the lessons from the inaugural week to broaden participation and establish the campaign as a permanent fixture.

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Depositing money is usually instant. Nigerian bettors can fund their accounts through bank transfer, card, USSD or popular mobile money options. Always deposit only what you can afford to lose.

Before placing your first bet, take time to understand the odds and the different markets. A simple 1X2 market is easier to read than complex accumulator combinations when you are new.

Finally, set a budget and stick to it. Betting should be entertainment, not a way to make a living, and disciplined staking keeps the experience fun.

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Stella David, Entain’s CEO, called for the government to move ahead with the ban immediately, arguing clubs were already aware of the planned changes.

“Premier League clubs that have struck new deals with unlicensed gambling operators knew the risks,” she said. “The government made clear in February that it would bring in a ban and it should do so immediately: even if that means clubs ordering new kit mid-season.

“Inconvenience is not an excuse for inaction.”